Domination of Page 1 of Google
Why Your Business Won’t Survive…
By Brain Horn
It’s no secret that the world of the small business entrepreneur is changing.
It’s also no secret that our national economic situation is changing.
Therefore, it probably comes as no surprise that your marketing must also change to survive…and change fast.
It’s a fact that younger professionals will be among the last demographics affected by the troubled economy.
So, you must find the best way reach out to this valuable market.
Here’s the simple secret to reaching this group…
“They almost exclusively use the internet to research their buying decisions.”
If your business isn’t in front of them when they are online, your business doesn’t exist…and simply having a website isn’t enough anymore.
How Does Search Engine Marketing Help The Small Business Owner?
Your business must be in the search results to be an option to the masses of people that use the internet to make buying decisions… and if you’re not there your invisible to many of your potential customers.
Being in the search results is not like sticking an ad in a local paper or putting a flyer on a car…where you hope and pray that your ad happens to fall in the lap of a person that is need of your services at that exact moment…cause they won’t remember your ad tomorrow.
As opposed to when you have your site ranking in Google, people that want your services will find you AT THE EXACT MOMENT THEY WANT IT AND ARE READY TO SPEND MONEY.
Someone is sitting in front of their computer right now with a phone in hand ready to call the business that pops up in the search results. This is HUGE!
It can literally be the difference between a thriving business and a failing money pit. These hard economic times only make it more important.
If they don’t see your site in the search engines they will not spend a single dime with you…just with your competitor who happens to show up in the search engine results.
Don’t let this happen to you.
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Its Not Your Fault
By Brain Horn
Google has no idea that your product or service is better than your competitors.
They have no idea that you have hundreds or even thousands of rabid fans.
It would be logistically impossible for Google to have individuals review each business’s products/service, talk to their customer and set the ranking based on their findings.
They had to create a mathematical algorithm to determine how they rank sites. Not totally fair, but it really is the only way to do it.
But the cool thing is…once you understand this fact, you can use it gain advantage over your competitors by being our client.
